Paula Greenberg

Paula Greenberg

Senior Vice President of Clinical Operations and Ancillary Services

Paula joined the Women’s Health organization in 1997 and is a well-established operational leader with a strong understanding of the need for a nimble organization that can respond to the emerging needs of the healthcare landscape. She is the clinical operations lead for Women's Health USA partners, overseeing all centralized clinical services including EMR management and efficiency, clinical protocol adoption, risk management, and credentialing. She’s also an integral player in ancillary growth program development. As an example of her foresight and tenacity, Paula was instrumental in the beta testing and practice-wide launch of an OB evidence-based EMR (DORSATA), the first of its kind delivering payer and professional society guidance to providers within the EMR workflow. She is currently working with a national payer on an obstetric care bundle using this technology as a core component in the bundle.